Iberica Marketing Manager

null, null, es
Company: Cricut
Category: Management Occupations
Published on 2021-06-24 22:06:37

Job Description

The Cricut EMEA team is growing fast and we are looking for our first Spain & Portugal Marketing Executive to propel the Cricut brand and our business results to the next level.

The Marketing Manager, Iberica is responsible for the growth in awareness (and sales) of the Cricut brand and products within the Spanish & Portuguese markets. This role will develop integrated communications across multiple marketing channels that address relevant audiences and drive business goals.

You will create and lead marketing campaigns and execution throughout Spain and Portugal. This includes both coordination of current campaigns, as well as envisioning new campaigns consistent with corporate initiatives. In this role, you’ll work closely with Cricut product and content teams, social media teams, other marketing teams, Cricut members, and executives.

You will be great at creating and nurturing relationships: channel partners, press, influencers. You will have proven expertise in Social / Community Management. You will teach us about the Spanish and Portuguese consumers and community activation.

If you have a love of all things handmade, want to be at the forefront of building a program still in its infancy, and have a track record of independently building marketing programs for new and/or established consumer brands, join us today.

Responsibilities:

  • Lead Cricut Iberica marketing strategy and execution.
  • Ensure our ‘reverse the funnel’ marketing strategy adapts to the Iberian market, is well planned, and ultimately successfully executed.
  • Manage and drive agencies and other external partners
  • Build awareness for the Cricut brand primarily by increasing awareness and word of mouth, focusing on Influencer engagement, affiliate programmes, and Social marketing.
  • Execute channel marketing initiatives – in-store and online – as Spanish and Portuguese distribution grows. 
  • Establish processes and reviews to measure campaign performance, testing and optimizing campaign elements.
  • Collaborate with a wide variety of stakeholders (social marketing, email marketing, creative services, DTC, video marketing, events, influencer marketing, channel marketing and product management).
  • Responsible for managing a high volume of activity and prioritize activities to effectively deliver plans on time and budget.
  • Communicate status and activities; must have strong communication and organization skills.
  • Qualifications

  • Undergraduate degree required; MBA a plus.
  • Minimum of 8 years marketing management and influencer/partnerships experience.
  • Strong project/people management skills; ability to juggle multiple projects at a time and self-prioritize workload.
  • Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers to executive management.
  • Experience of marketing strong brands to women a plus.
  • Ability to meet tight time schedules.
  • Fluency in English a pre-requisite
  • Cultural fit: Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a victim. Acts like an owner.
  • Location is home-based
  • This role reports to the Sales & Marketing Manager, Iberica with strong ties to the Head of Europe South, SVP International and EVP/VP of Marketing in the US HQ.

    This is a wonderful opportunity for a self-starter, successful marketeer, to take the next step in their career. With our exciting growth plans, the opportunities for advancement really are limitless.

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