Marketing Lead Spain

Barcelona, Catalonia, es
Company: On
Category: Management Occupations
Published on 2021-07-27 10:03:55

At a Glance:

We are looking for a strategic and dynamic marketer to lead the marketing agenda in Spain. You will work very closely with the local Sales Team and Head of Marketing Western Europe to develop and deliver the local market brand and marketing plan whilst aligning to Global/Regional strategy. This is a unique and exciting opportunity to work for a dynamic and leading performance brand and help build brand awareness and drive growth across the country.

Your Team:

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

Your Mission:

  • Develop the 3 year strategic brand plan for Spain across all verticals

  • Develop, plan and execute the Spain Go-To-Market year-long road map

  • Plan and manage the local marketing budget and track ROI

  • Be the brand’s gatekeeper to ensure consistent brand execution

  • Roll-out and adapt global campaigns to meet local market needs and deliver WOW moments

  • Build and deliver Key Account trade marketing plans alongside the Sales Team 

  • Increase brand visibility at retail - plan the development and installation of POS 

  • Deliver best in class digital campaigns with strategic online accounts to grow brand awareness and sales, working closely with the EU Trade Digital Marketing team

  • Work closely with the EU and Global HQ teams to identify, build and deliver all local market B2B and D2C initiatives on the ground

  • Work closely with HQ to build a strong network in PR, influencers, and ambassadors 

  • Reporting to the Head of Marketing Western Europe and be part of the wider European Marketing Team

  • Extensive travel at times; this role is home-based in our On hub in Barcelona

  • Your Story:

  • You've got at least 5 years' experience in multi-channel marketing experience and brand building and have loved every minute of it

  • A real expert in your field, you’ve worked in crafting brand narrative and consumer storytelling

  • Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW

  • You like things to run smoothly – and with your organizational skills, they always do

  • Open minded, respectful and a great listener, you're a master at expressing yourself – both verbally and through the written word

  • When it comes to presenting work, you don’t simply talk at your audience, you tell them a story and take them on a journey

  • You can identify the root cause of any problem and tackle it without wasting time or effort fixing the symptoms; a firm believer in the power of data, you use it to inform your decisions and back up your intuition

  • A true team player, you understand and respect the importance of collaboration and compromise

  • Saying you're passionate about sports and fashion would be a massive understatement

  • A real linguist, you're as confident speaking and writing in English as you are in Spanish

  • What we offer:

    We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields. 

    If you are driven to bring On to the next level, curious about the opportunity and want to be part of our growing team send us your application, and join the ONiverse!


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