Head of Paid Media
Madrid, Community of Madrid, ES
Category: Management Occupations
Published on 2021-11-24T00:48:40.000000Z
Media.Monks is a digital-first marketing and advertising services company connecting the dots across content, data & digital media and technology services. Inspired by the connectivity and flexibility of technology APIs, Media.Monks’ single-P&L model offers brands seamless access to a nearly 6,000-strong team of digital talent organized across 57 talent hubs in 33 countries.
With us, you'll find a diverse group of colleagues with different backgrounds and perspectives. We believe everyone has something of value to offer, and that sustaining a truly diverse, equitable and inclusive workplace begins with fostering an environment where people can be themselves, authentically, every day. We want to build something with the potential to change the heart of our industry, and we’d love to include your unique perspective.
Head of Paid Media - Social Media
In the Director, Paid Social Strategist role, you’ll assist major clients in the planning and operations of large scale social media campaigns . This is a role you’ll partner with the client and other agencies to ensure social and cross-channel media campaigns are effectively executed.
Our ideal candidate is a fast and flexible go-getter who jumps on new opportunities, with a natural aptitude for collaboration. Sound like you? Let’s get acquainted!
Responsibilities:Be the primary point of contact for the client on social media campaign strategy & execution. Manage a cross functional team Understand brand guidelines and client direction Assist with quarterly media planning and media strategy Assist Paid Media Managers in brainstorming, problem-solving and hypothesis generation for A/B and innovation testing of offline and online media Coordinate with external partners for media buying and execution. Assigning and confirming KPI goals with support from the client Surface challenges or roadblocks and work with client teams to resolve Maintain expertise on paid media as well as client’s finance, legal and brand safety policies Ensure tracking and reporting is set up correctly and standardized. Ensure document key information properly Ensure knowledge of and compliance to client’s paid media guidelines Providing a point of contact for any finance and budgeting related issues Ensure standardized onboarding of new paid media managers Prioritize and juggle projects as necessary
Campaign Management & Execution – 20%Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes Guide planner in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign Ensure all trafficking and site tagging is accurate by junior team members
Social Media Strategy – 30%Lead strategic social plan development in tandem with the Digital & Business Solutions teams Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions Drive team brainstorms to kick off plan and consideration set development Develop POVs around relevant trends, tools, and emerging opportunities within paid social media Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
Reporting & Analysis – 10%Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations Actively drive optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Relationship Management – 20%Own relationships with key partners during planning process, including Partners, Creative Agencies and Business Solutions team Take initiative in building relationships with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships Effectively build trust and establish positive relationships with clients Collaborate with Associate Director and Director to identify problems and recommend solutions
Team Management & Supervision – 20%Manage and develop junior team member(s), creating growth plans and providing clear career goals Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken Provide education and training on best practices, media principals, and industry at large Participate in interview process for junior team members roles Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
Requirements:8+ years of experience in a client-facing social marketing strategy role. Hands on experience with digital marketing (Google Ads, Display, Facebook, etc) Experience with offline media buying a plus Superior project timeline development and management skills Seasoned at managing multiple complex projects simultaneously Ability to work in a fast-paced environment A knack for unravelling complex problems and processes in an easy to understand way Able to maintain excellent written and verbal communication with all parties High energy and go getter attitude; comfortable working autonomously Proficient in Google docs, slides, sheets or equivalent (e.g., Word, PowerPoint, Excel) Comfortable presenting to stakeholders and dealing with ambiguity Able to work as well independently as within a team
At Media.Monks, you’ll be joining a highly ambitious company on a global mission to win the decade by changing the industry for good. Partner to 8 of the 10 most innovative companies in the world, Media.Monks works with established as well as up-and-coming global, regional, DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth. We deliver table stakes quickly, creating cost efficiencies from day one to push up the creative effectiveness of our work with every cycle.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.